Louis Vuitton seems to be obsessed with Kenya’s Maasai. The obsession began with the borrowing of the Maasa’s vibrant beads; now the highly acclaimed fashion house has borrowed the Kenyan ethic group’s plaid print for their 2012 Resort menswear collection.
According to the New York Times, Louis Vuitton’s style director; Kim Jones spent part of his childhood in Africa and stated that he drew most of his style inspiration from the content. This explains why the Masaai influence has been greatly used by the luxury wear producers of late.
This is however not the first time for the fashion house to draw its style influence from Africa. In 2007 Louis Vuitton used a checkered bag as a prop which was borrowed from Ghana. Last year the fashion house launched their core values campaign and released a luxury bag featuring a charm made by a Kenyan local artisan; guided by MADE.
The design house launched a spring collection in 2009 which was likened to Josephine Barker African razzmatazz by a Vogue reviewer
Louis Vuitton is not the only fashion house borrowing the African aesthetic; Noir jewelry launched a collection of necklaces which evoked the Maasai neck pieces. The pieces were so popular that Solange Knowles and Kelis adorned the pieces proudly to show their support for the African heritage.

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